Brand Security and How It Affects Your Content

Most of the time, people only focus on the positives of real-time bidding (RTB). Strong conversion rates, retargeting, and the power to shop on an impression-by-impression basis are definitely some of the solid perks of marketing with a firm like Wave Digital. However, not every good deal is good for your brand, and some ad agencies would rather not take the time to fill you in on how to secure your brand. Before putting your hard-earned money into a campaign that could end in disaster by affiliating with the wrong sites, take a moment to review Wave Digital’s approach to brand security and how it can keep your ads on the right pages and in front of the right consumers.

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7 Killer Media Buying Tips

Get better at media buying. That’s not only advice, that’s a call to action. And that’s not speculative advice either, it’s data driven.

Here’s what’s going on. Between RTB exploding to a $7BLN by 2016 and the clear trend of mobile computing taking over desktop – media buying is becoming the skill of the age. With SEO in the dumps and PPC prices soaring the old schools of traffic thought are just that… old. Media buying isn’t just a source of traffic. It’s a methodology used across multiple sources and technologies. Read More…

Video RTB and YouTube: What Else is there? A lot

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If you were an advertiser in 2011, looking to explore automated video ad serving, your search likely would have led you immediately to YouTube – the company that blazed a trail by enabling programmatic buying on its video platform. That was then. Programmatic video buying is burgeoning, and thanks to growing advertiser demand, YouTube isn’t the only attractive option anymore. Read More…